Technical and Marketing Translations

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As precise information deserves brilliant communication, we leave nothing to chance with your translation. With over 25 years of market experience in the management of global product communication and with a global network of specialist native-speaker translators, we offer you the best service in the language market. Your personal contact person will ensure precise translations and support you from the request for a quote to target group satisfaction in all language-related matters.

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„Wir übersetzen Ihre Inhalte nicht nur. Wir sichern Ihre Markenidentität und schaffen Vertrauen – auch im KI-geprägten Wettbewerb.“

Katrin Gooß-Goldenstein

Business Development Managerin Übersetzung bei 2W. Sie berät Kunden zu Marketing- und Kreativübersetzungen für über 50 Märkte.

Our translation services integrate seamlessly into your technical writing process. Thanks to advanced CAT tools and sophisticated terminology management, we deliver excellent language quality combined with reliable deadlines and transparent billing.

Using selected native speakers for your specialist field, we translate your content into your required target languages. Whether you need product information for users and sales, or instruction and training information for technical service – we keep the target group in mind at all times, and ensure precise translations with linguistic competence and technical expertise.

Use of the technical writing system to manage foreign language content enables seamless cooperation with our technical writing team. Our integrated processes and direct technical interchange in the documentation process speed up your publication and ensure the most exacting linguistic integrity in all languages.

We offer machine translation with customer-specific engines and post-editing by qualified translators. Customers benefit from secure, ISO-certified processes and options, including light or full post-editing. We also provide quality assurance and MT engine training to improve translation accuracy and efficiency when required.

Terminology management is an integral part of our translation process. We use customer-specific concepts to ensure the consistent use of your corporate terminology in the source and target languages. We maintain customer-owned terminology databases, and our in-house terminology specialists regularly undergo training to optimally meet exacting process requirements.

Content analysis and technical preparation of your documents form the basis for the smooth running of our software-supported translation processes. By converting complex file formats and maintaining terminology data, our translation engineers make a significant contribution to translation quality.

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We understand your product, create detailed briefings, and deliver translations with cultural and emotional polish. We know exactly which of our solutions are right for your copy, and we give you our satisfaction guarantee: we can be satisfied with the result only when you are.

We develop targeted strategies for marketing-related translations. These make your brand messages just as effective and nuanced in other languages as in the original text.

Our 2W Adaptation ensures that your foreign-language texts are no longer identifiable as translations. Our creative adjustments increase their authenticity and relevance for your target audience.

We transcreate advertising claims and slogans that preserve your brand message and are perfectly tailored to your target audience. In a multi-stage process, with your active involvement, we create unique neologisms. Quality and linguistic sensitivity are at the very core of this process.

Our 2W Localisation optimises your website for international markets, with precise language adaptation and technical expertise in the handling of a wide range of CMS exchange formats. Creative headlines and SEO integration help to increase your brand impact and visibility in search engines.

We translate your SEO-optimised texts and ensure optimum ranking in the target language with synonyms, customised headings and consistently translated keywords.

Our creative translations, specially developed for SEA advertising copy, adhere to strict ranking guidelines to effectively convey your advertising message despite the limited number of characters.

Ihre PowerPoint-Präsentationen übersetzt 2W direkt in der Originaldatei. Text, Diagramme und Notizen bleiben an ihrem Platz, das Layout bleibt erhalten. So präsentieren Sie international ohne zusätzliche Nacharbeit.

2W übersetzt PR-Texte und Pressemitteilungen sprachlich präzise und stilsicher. Wir treffen den journalistischen Ton des Zielmarkts und wahren Ihre Kernbotschaft. So findet Ihre Meldung auch international Gehör bei Medien und Öffentlichkeit.

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_Overview

How we ensure the quality of your copy.

We are ISO 17100 certified for translation services, and ISO 18587 certified for the human post-editing of machine translations. We regularly check our translators against applicable quality standards (SAEJ-2450, TAUS or LISA depending on the nature of the text) to consistently ensure that our supplier base meets our quality requirements.

We also offer specialised services to ensure the highest quality of writing in all languages – ensuring you always feel confident when publishing your content.

2W Correction

2W Correction is the ideal basis for publication or translation. We check your source texts for spelling, grammar and punctuation, as well as the standardisation of style and writing.
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2W Proofreading

2W Proofreading is governed by the two-person rule to ensure linguistic, content-based and style-optimised translations. In order to ensure the highest quality of translation, independent specialist translators check legibility, logic and subtleties based on your source and target documents.
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2W Native Check

The 2W Native Check by specialist native-language translators increases the quality of your foreign-language texts and creates a good foundation for translation into other target languages.
To the Native Check
Quality Assurance

Prior to delivery, we check every translation for compliance with customer-specific terminology and style guides. In addition, automated processes ensure efficient monitoring of spelling, grammar and plausibility.
Jetzt Qualität sichern

Jetzt kostenlose Beratung vereinbaren

A woman is standing in front of a whiteboard explaining to a colleague while pointing with a pen to the board. The woman wears glasses and is engaged in her presentation. The man next to her listens attentively. Diagrams and notes can be seen on the whiteboard.

_Project Management and Consulting

Professional Translation Management

We offer you valuable support through seamless translation processes, personal advice and efficient management of your assignments. Your permanent contacts are trained linguists with project management qualifications. They understand your projects precisely and ensure the highest quality and adherence to deadlines. We support you with genuine cooperation and linguistic enthusiasm to achieve a superior result: lasting linguistic dialogue as equals.

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From the translation of an operating manual into Spanish to the transcreation of a marketing text in Mandarin. 2W draws on a carefully selected and well-maintained pool of experts. Our project management team co-ordinates this specialist work, ensuring seamless communication between all parties involved.

Through our 25-year collaboration with technical companies and communications agencies, we have built up in-depth knowledge of the challenges of integrated technical writing and translation processes. We can advise you about the optimisation of your existing processes and the selection of appropriate systems and innovative technologies, such as AI-based machine translation or future-proof terminology management. Our ISO-certified methods guarantee the highest level of data security and quality.

We use CAT tools, such as RWS Trados Studio, STAR Transit and Across, to efficiently process our customer orders. With features such as translation memory, terminology management and machine translation integration, they ensure cost-effective processes with a high level of linguistic consistency and quality. With many years of experience using these applications, our project managers are happy to advise you on all matters relating to the selection and implementation of a system.

We are confident in the use of our customers’ systems, and understand how to work with their content from CMS, technical writing systems, PIM, ERP etc. Configurable interfaces can connect our central project management system Plunet to a wide range of systems. You can also easily access your translation orders online through our Plunet customer portal.

Style guides provide our translators and project managers with key guidelines to maintain your company’s communication style and corporate identity. They ensure consistent wording, and include formulations, writing style, and formatting rules, as well as country-specific adjustments to ensure the accuracy and consistency of your translations.

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_Overview

Services to meet your specific needs.

Legal Translations

Our certified translations guarantee the authenticity and validity of your translated documents for submission to authorities and courts. Through our qualified and sworn translators, we guarantee recognition of your documents by attaching an apostille, attestation or consular confirmation, depending on the target country.
Transcription

Our 2W Transcription service helps our customers to make video content accessible and comprehensible internationally. We transform spoken content into written copy, and with the combination of AI-based speech recognition and human post-processing, we ensure the highest quality of text for translation.
Dubbing and Subtitling

We offer foreign-language audio and video files on request. We check the texts for meaningfulness, clarify the required effect, and use native speakers to ensure the quality and authenticity of the dubbing.

Our video subtitling ensures correct timing and correct adaptation of the different text lengths in the foreign languages.
Interpreting

Our wide network of qualified and experienced interpreters in a wide range of disciplines ensures transparent communication and seamless activities during your international meetings or training sessions.

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Eine Marketingübersetzung überträgt Werbe- und Markeninhalte so in eine andere Sprache, dass sie dort dieselbe emotionale Wirkung entfalten wie im Original. Anders als eine technische Fachübersetzung, die auf Präzision und Normtreue zielt, geht es hier um Tonalität, Kreativität und kulturelle Anpassung. Ein wörtlich korrekter Text reicht im Marketing nicht – er muss die Zielgruppe im jeweiligen Kulturraum erreichen. Bei 2W übersetzen Muttersprachlerinnen und Muttersprachler mit Marketing-Hintergrund, damit Ihre Botschaft in jeder Sprache wirkt.

Übersetzung, Adaption und Transkreation sind drei Stufen mit zunehmender kreativer Freiheit. Die Übersetzung überträgt Ihren Text sprachlich korrekt in die Zielsprache. Die Adaption passt ihn kreativ an, sodass er nicht mehr wie eine Übersetzung wirkt. Die Transkreation textet Claims und Slogans frei neu und bewahrt dabei die Markenbotschaft, nicht den Wortlaut. Je emotionaler und markenprägender ein Text ist, desto eher lohnt sich die höhere Stufe. Wir empfehlen Ihnen die passende Stufe pro Projekt – von der reinen Übersetzung bis zur freien Neutextung.

Wir übersetzen Marketinginhalte für alle gängigen Medien Ihrer Markenkommunikation. Dazu zählen Websites, Social-Media-Content, Broschüren, Newsletter, PR-Texte sowie Claims und Slogans. Technisch arbeiten wir direkt in Ihren Dateiformaten, darunter Word, Excel und InDesign. So bleibt Ihr Layout erhalten und Sie sparen Nacharbeit. Ob einzelne Kampagne oder vollständiger Markenauftritt – bei 2W erhalten Sie Marketingübersetzungen für jeden Kanal aus einer Hand.

SEO-Übersetzung sorgt dafür, dass Ihre Website auch in der Zielsprache von Suchmaschinen gut gefunden wird. Dabei übersetzen wir nicht nur den sichtbaren Text, sondern berücksichtigen die relevanten Keywords im Zielmarkt. Wir übertragen Ihre organischen SEO-Texte auf Basis Ihrer konkreten Vorgaben und übersetzen Keywords auf Wunsch in mehreren Varianten. So schöpfen Sie das vorhandene Suchvolumen bestmöglich aus.
In Verbindung mit unserer Website-Lokalisierung wird Ihr Auftritt international sichtbar – sprachlich, kulturell und technisch.

Kulturelle Passung beginnt bei den Menschen, die übersetzen: Bei 2W arbeiten ausschließlich Muttersprachlerinnen und Muttersprachler im jeweiligen Zielmarkt. Vor jedem Projekt erstellen wir ein detailliertes Briefing zu Marke, Zielgruppe und Tonalität. Bei kreativen Texten erhalten Sie mehrere Vorschläge mit Rückübersetzung, sodass Sie die Wirkung beurteilen können. Gemeinsam stimmen wir das Ergebnis in Reviewschleifen ab. Dafür steht unsere Zufriedenheitsgarantie: Wir arbeiten an Ihrer Übersetzung, bis sie kulturell und sprachlich sitzt.